AI Insights · Timothy · July 2025
Top 5 Fashion Games on Android in Australia: Q2 2025
Explore the performance of the top five fashion games on Android in Australia during Q2 2025, with insights from Sensor Tower.
The second quarter of 2025 saw varied performances among the top fashion games on the Android platform in Australia. Here's a closer look at the trends for each app, based on data from Sensor Tower.
Skincare Time: Makeover ASMR showed a notable increase in weekly downloads early in the quarter, peaking at around 7.4K in mid-April. However, downloads gradually declined to approximately 1.6K by the end of June. The app's weekly active users mirrored this trend, starting at 8.6K and reaching a high of 17.4K, before tapering off to 5.4K.
Paper Doll Diary: Dress Up DIY experienced steady weekly downloads, ranging from 1.8K to 2.8K throughout the quarter. Revenue showed some fluctuation, with a peak of $24 in the final week of June. Active users increased steadily from 56.6K to 66.7K.
For Eye Color Mix, weekly downloads saw a decline from 2K at the start of the quarter to just over 1K by the end. Revenue was negligible, with only a slight increase in early June. Active users remained relatively stable, hovering around 21K throughout the period.
Acrylic Nails! had a modest increase in downloads, starting at 960 and reaching 1.9K by mid-June. Active users saw a slight rise from 746 to 908 by the end of June.
Fashion Queen: Dress Up Game experienced a consistent download rate, with numbers fluctuating between 839 and 2.3K. Revenue was minimal, with a brief peak of $21 in late May. Active users remained fairly consistent, around 14K to 15K.
These insights provide a snapshot of the fashion gaming landscape on Android in Australia for Q2 2025. For more detailed analytics and trends, visit Sensor Tower's platform.